Martin’s 60,000-follower Twitter account (@55markmartin) was hacked early Saturday morning rendering the 30-year NASCAR veteran completely powerless over his newest hobby. The unknown culprit – Epic Swag – commandeered the account and began changing every setting and altering followers.
For Martin, losing his Twitter account was almost unbearable.
“I felt naked,” he laughed. “I was locked out of my own account. I’d built my followers up and was scared I was going to lose all of it to this guy. I was mad at him, mad at myself, and really ticked off.”
Some quick work on a Saturday afternoon by Twitter and MWR restored Martin’s account to full functionality, and by late Saturday night Martin was back to tweeting about rap music, his schedule and answering fan questions.
“It’s such a cool link to my fans and I really didn’t want to give it up, so I’m thrilled I got it back. You see those commercials about people getting hacked and you really don’t think much of it, but when it happens to you it’s big. Real big.”
Martin returns to the driver’s seat on Sunday at Auto Club Speedway in Fontana, Calif. where he’ll have a special surprise for his Twitter hacker.
“Epic Swag stole my name last Saturday so this weekend I’m stealing his. We’ll run Epic Swag above the driver’s window where my name is usually. What do they say: ‘turnabout is fair play.’ ’’
Car owner Michael Waltrip likes the idea.
Source: MWR PR