
(Left to right) Brian France, NASCAR Chairman and CEO, speaks with the media as NASCAR President Mike Helton looks on during the 2012 NASCAR Sprint Cup Series Media Tour hosted by Charlotte Motor Speedway on Thursday. Credit: Jared C. Tilton/Getty Images for NASCAR
In his State of NASCAR remarks delivered during the NASCAR Sprint Media Tour hosted by Charlotte Motor Speedway on Thursday, NASCAR Chairman and CEO Brian France said, “The sport is in a very good place and we’re going to work even harder to achieve the very best things for the sport of NASCAR well into the future.”
France pointed to initiatives begun a year ago – a simplified points structure in all three national series and a “Wild Card” twist in the Chase for the NASCAR Sprint Cup™ that placed a greater emphasis on race victories – which culminated in what France called “a championship battle that will be talked about for decades to come.”
While the 2012 season will be one of continuity rather than major change, NASCAR will introduce electronic fuel injection into the NASCAR Sprint Cup Series and implement rules designed to restore traditional “pack racing” at Daytona International Speedway and Talladega Superspeedway.
France also said the sanctioning body continues to operate on a more collaborative method of maintaining and growing the industry by taking into consideration the thoughts and needs of teams, tracks, media partners and especially its fans. “The goal of this effort is to help us better serve our great fans, grow our audience and ensure that our sport stays relevant, vibrant and highly-valuable to sponsors and other partners critical to the health of NASCAR,” said France.
France said the organization is “very encouraged” by increased television ratings across its three national series – NASCAR Sprint Cup, NASCAR Nationwide and NASCAR Camping World Truck Series. He also pointed to attendance gains at a number of venues. “While we are still in a tough economic climate that is still difficult, we are pleased with some positive steps we saw last year,” he said.
France and Robin Pemberton, NASCAR’s vice president, competition and racing development, touched on how EFI and the introduction in 2013 of re-styled NASCAR Sprint Cup cars from Chevrolet, Dodge, Ford and Toyota will make the sport more relevant to manufacturers and technology companies.
Ford earlier this week unveiled its 2013 Fusion prototype with the other OEMs (original equipment manufacturers) to follow in the near future. A closed test of the cars is scheduled early next month with additional testing to follow before final specifications are drawn.
Source: NASCAR Integrated Marketing Communications Release







