Evaluation of Social Media practices in NASCAR reveals surprising results

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NASCAR’s Social Media leaders among drivers, teams and sponsors have been studied during the Christmas vacation with surprising results.

I had always thought Brad Keselowski was the ‘King of Twitter’ – after all, it was his tweeted photo of the drivers on track during the infamous red flag for the fire-rain delayed 2011 Daytona 500 that brought many more followers (even resulted in a new rule of no cell phones, recording devices allowed in the cars)…. remember?

But, apparently not.

This study shows how important the Social Media has become to drivers, teams and sponsors. I found it to be interesting as I hope you will also.

The Social Media study was conducted by Tuckahoe Strategies, a strategic communications firm by scoring drivers, teams and select NASCAR sponsors and partners on a 20-point scale.

To start, Joe Gibbs Racing topped the charts with a Social Media Score of 15 points, while Hendrick Motorsports trailed by only one point – at 14 points.

Graphic by Tuckahoe Strategies

Joe Gibbs Racing‘s online accounts comprise one of the broadest social media strategies for reaching fans of the sport. The team site, www.joegibbsracing.com, is up to date with timely features, and the homepage points to six social media platforms, including a mobile app for iPhone, Blackberry or Droid. The team maintains active social media accounts on Facebook, Twitter, YouTube, Pinterest, Instagram and FourSquare. Gibbs’ social media score bested Hendrick’s by a single point because of its slightly more effective home page promotion of its social media platforms.

Graphic by Tuckahoe Strategies

Jimmie Johnson is the most comprehensive user of social media among drivers. He reaches his audience on a broad array of platforms including: Facebook, Twitter, YouTube and Instagram. Johnson’s social media reach (the sum of all social media followers across platforms) is 1,066,347. This veritable “media machine” has a following larger than the circulation of the Los Angeles Times, which is the fourth largest newspaper in the country.

Graphic by Tuckahoe Strategies

The sport’s largest audience holder and content curator across the board is NASCAR. This actually should come as no surprise as NASCAR had partnered with Twitter to organize the (hashtag) #NASCAR. Every tweet with the #NASCAR appears on their Twitter page, drawing users to go to one place – this has allowed beating out the circulation of the largest U.S.paper, The Wall Street Journal.

Jimmie Johnson, Marcos Ambrose (12 points), Kyle Busch (12), Jeff Gordon (11) and Danica Patrick (11) scored highest among 45 NASCAR Sprint Cup Series drivers, while Joe Gibbs Racing, Hendrick Motorsports, Penske Racing (12), Robby Gordon Motorsports (12) and Roush Fenway Racing (12) collected the top scores among 30 team owners. Among industry sponsors and partners, high scores were awarded to Ford Racing (12), NASCAR (11), SpeedTV (10), Toyota (8) and Sunoco (7). (NASCAR was grouped with sponsors and partners.)

Graphic by Tuckahoe Strategies

The team with the broadest social media reach is Roush Fenway Racing, with an audience of 976,755. The vast majority of this audience engages with the team’s Google+ account, which includes 912,961 “circles.”

Graphic by Tuckahoe Strategies

Dale Earnhardt Jr. scored nine 9 points in the study placing him in the middle of the pack. However, NASCAR’s most popular driver holds the single largest audience for a driver at 1,637,697. About 90% of Earnhardt’s audience is concentrated on one platform, his Facebook page, which accounts for 1,470,212 likes. Earnhardt also has a robust YouTube channel with 1,630 subscribers and 610,714 views. Earnhardt maintains a Pinterest account that includes 231 followers and 124 pins, but it is difficult to find without any promotion from the homepage. Earnhardt does have a Twitter account with 165,855 “followers” with zero tweets.

Many in the sport can easily improve their social media scores by making simple updates to their websites and expanding their use of social media platforms. Another common misstep is a lack of shareable content. NASCAR is a photo- and video-rich sport with an avid fan base. Teams, drivers and sponsors would do well to utilize photo-sharing platforms, such as Instagram and Pinterest, and video sharing services such as YouTube or Vimeo. A number of industry websites feature terrific photo and video galleries but they are isolated on the site and not easily shareable.

Goodyear stood out for its lack of any social media presence at all. In fact, one can find virtually no mention of NASCAR at all on its online properties. There is no mention of NASCAR on Goodyear.com and no dedicated Facebook page or Twitter account. Seems kind of odd since they are well known as “the tire of NASCAR.”

NASCAR’s fuel supplier, Sunoco, has an active, racing-related Facebook page with nearly 1.2 million likes and an active Twitter account with over 8,000 followers.

NASCAR title sponsor, Sprint, also is expanding the reach of its corporate brand through its NASCAR-related social media presence. Sprint is active on Facebook, Twitter and YouTube via its brand ambassador campaign, Miss Sprint Cup,with a social media reach of more than 1.3 million.

Content supplied by press release from Tuckahoe Strategies

Social Media Scores in the NASCAR Industry Survey data by Tuckahoe Strategies. All rights reserved.

Social Media Score – Based on online presence, number of social platforms activated and timeliness of updates. Highest score possible is 20. Survey data by Tuckahoe Strategies. All rights reserved.

Texas Motor Speedway offering a NASCAR triple header weekend

NASCAR SPRINT CUP SERIES
NASCAR Sprint Cup Race #34 of 36
NASCAR Countdown Pre-race: ESPN – 2:00pm/et
Television Race Coverage: ESPN, 3:00pm/et
Scheduled Green Flag (approx): 3:16pm/et
Practices:
 Fri, Nov. 2, 12:30 – 2:00 pm/et on SPEED 
Sat, Nov. 3, 3:00 – 3:50pm/et on SPEED
Happy Hour ‘Final’ practice: Sat, Nov. 3, 5:45 – 6:45pm/et on SPEED
Qualifying: Fri, Nov. 2 at 4:40 pm/et on ESPN2

Coming out as the winner of Martinsville, Jimmie Johnson reclaimed the points lead – by 2 points – from Brad Keselowski – with three races remaining. But remember last season with three races to go – Tony Stewart trailed then-leader Carl Edwards by eight points.

So heading into the AAA Texas 500 on Sunday, Keselowski has yet to score a top-10 finish within his last eight starts. As a matter of fact, five were outside the top 20 – and Keselowski has yet to finish on the lead lap.

It is still anyone of the Chaser’s Championship. No driver has been mathematically eliminated from championship contention – though a couple may be following Texas (any driver 97 points behind the leader after Texas will be officially eliminated).

Greg Biffle holds two wins at Texas and has moved back into 10th in points.

Clint Bowyer comes into this race with three top 10s in the last four Texas races, and boasts momentum at 1.5-mile tracks after capturing his first victory on an intermediate track at Charlotte. Kasey Kahne enters the weekend with two consecutive top 10s at Texas, along with a win there in 2006.

NASCAR NATIONWIDE SERIES
NASCAR Nationwide Series Race #31 of 33
Television Race Coverage: Sat, Nov. 3rd on ESPN2, 7:00 pm/et
Scheduled Green Flag (approx): 7:41pm/et
Practice: 2 p.m. ET /6 p.m. ET on Fri., Nov. 2nd on SPEED
Qualifying: Sat., Nov. 3rd, 3:05 PM (4:05 PM/ET) on SPEED

On Saturday, the NNS will be coming off of their last ‘off week’ for the O’Reilly Auto Parts Challenge at Texas Motor Speedway.

Elliott Sadler holds the advantage in the championship standings with a six-point lead over Ricky Stenhouse Jr. with only three races remaining. It’s going to be a tight race between these two drivers. Stenhouse won at Texas Motor Speedway earlier this season in April to earn his fourth career NNS victory. In 2004, Sadler won the NASCAR Sprint Cup Series race held at Texas.

For Kyle Busch Motorsports, Kyle Busch has six top-five and 11 top-10 finishes, including two runner-up finishes at Talladega and Chicago. Unfortunately for the NNS Chaser’s, Busch owns Texas Motor Speedway when it comes to the NASCAR Nationwide Series. He has five wins, 10 top fives and two poles in just 13 starts.

In other news, Danica Patrick is on her way to making history. Currently 10th in points, if Patrick finishes 12th or better in the NNS point standings, she will become the highest-finishing female in national series history. The record is currently held by Sara Christian – 13th, Cup, 1949; Jennifer Jo Cobb – 17th, Truck, 2010 and Patty Moise 22nd, NNS, 1990. Johanna Long – currently ranked 20th in the standings – could move ahead of Moise’s record.

NASCAR CAMPING WORLD TRUCK SERIES
NASCAR Camping World Truck Series Race #20 of 22
TV Race Coverage: Fri, Nov. 2nd, 8:00pm/et on SPEED
Qualifying: Fri, Nov. 2nd 3:00pm/et on SPEED
Practice: Thur, Nov. 1st 5:00 PM – 6:00 PM [6:00 PM - 7:00 PM EN] on SPEED
Final Practice: Thur, Nov., 1st 6:30 PM – 8:00 PM [7:30 PM – 9:00 PM ET on SPEED

Texas native James Buescher will be shuffling into Texas Motor Speedway for the NASCAR Camping World Truck Series race on Friday night. Buescher captured a sixth-place finish in his Turner Motorsports Chevrolet and heads to his home state this weekend with a 21-point advantage over previous points leader, Ty Dillon. Dillon sustained damage to his vehicle after having a tire go down and suffered his worst finish of the season, 28th.

Buescher has the upper hand heading to Texas Motor Speedway with four wins at 1.5-mile tracks this season. Though he has never won in his backyard, Buescher brings Chassis No. 212 that has sent him to Victory Lane four times in 2012.

Timothy Peters remains in the third position (-25) after his seventh-place finish at his home track, followed by teammate Parker Kligerman (-36) in fourth and Joey Coulter rounding out the top five, 46 points out of first.

Other drivers to watch is Brendan Gaughan, who owns four wins and four top-five finishes and Todd Bodine (The Onion) holding six wins and three top-five finishes.

 

NASCAR Chase Contenders worst, best track(s) is Dover or yet to come?

NSCS Practice: 11 a.m. ET Friday on SPEED
NSCS 2nd practice: Friday at 2:30 pm ET on SPEED
NSCS Qualifying: 1:30 p.m. ET Saturday on SPEED
NSCS Race: Dover International Speedway – AAA 400 – 1 p.m. ET Sunday on ESPN

Jimmie Johnson Madagascar 3, Dover June, 2012 Photo credit: Geoff Burke/Getty Images

The first two races of the Chase have not been too driver friendly for our chase contenders. The Monster Mile is the type of track that throws a piece of concrete into the mix; The Monster Miles reduces a points lead like a common stirring of a bear invading a hornets nest. So will we exit from the Monster Mile with a new Chase leader?

Doubt it.

For current Chase points leader and five-time NASCAR Sprint Cup champion, Jimmie Johnson, holding onto seven wins, 10 top fives, 15 top 10s and three poles might be an easy task due to his previous visits to Dover. Let’s just say the No. 48 team has figured the right science on set-up to conquer the concrete at Dover. And by the way – don’t forget, Johnson won the last race there in June.

Johnson also won the championship in 2007, coming in fourth after two events. Johnson was second in the points after two Chase events for three consecutive years beginning in 2008. The true test for the current championship leader will be at Talladega.

Brad Keselowski is the one Chase contender that doesn’t have a big track record at Dover. Keselowski has just five starts in the NASCAR Sprint Cup, the fewest among the other Chase qualifiers. Keselowski finished 12th in June and 20th last September with just two laps led at the track.

Heading into Dover is considered to be Denny Hamlin’s second-to-worst track. Here he had an 18th finishing position in June’s race. His best Dover finish is fourth, twice; Hamlin has five finishes of 20th or worse.

Three-time champion, Tony Stewart, is currently holding fourth-place in the Chase point standings, and has back-to-back 25th-place finishes at the Monster Mile. Dover is not considered to be one of Smoke’s favorite tracks, although he had won there once before.

However, do not count Stewart out – this is about the same time last year when Stewart turned up the heat despite not running well in the races leading into the Chase before winning five of the final 10 events to take the Cup last season.

As for one of the wild card entrants, Kasey Kahne, Dover seems to be considered about an average run on the concrete track. Kahne holds two wins, nine top fives, 15 top 10s; two poles at Dover and is currently in fifth in the points after last weekends race in Loudon. Kahne is the one driver in the Chase that just might have the most adds against him. His worst tracks gobbled up a good chunk of the Chase, where Kahne has a finish of 20th or worse at five Chase tracks: Phoenix, Talladega, Chicago, Martinsville and Dover. Charlotte is to be considered his best track throughout, however it being only where he’s got an average finish of 12.7.

Clint Bowyer has one top five, six top 10s at the Monster Mile. Bowyer never really comes up during a championship conversation, mainly because he’s not quite mounting up enough top 5 finishes to really scare the leaders. Bowyer is currently 6th in the point standings. Considering that his best tracks has passed (Chicago, Richmond), Bowyer will be looking to challenge his worst track in the Chase in the near future – Charlotte – where he’s achieved only a 17.5 average finish.

Dale Earnhardt Jr. Photo by Sandi Goodall, Racingal.com

Dale Earnhardt Jr., is now 26 points behind the leader heading to Dover, where he’s won before and probably needs a good finish to keep up with frontrunners Johnson, Keselowski and Hamlin.

So don’t count Earnhardt Jr., out either. Up and coming tracks like Talladega, Martinsville and Texas are on his side.

As far as Kevin Harvick is concerned at Dover, the Monster Mile seems to be a mediocre run where he has three top fives and 10 top 10s with an average running position of 16.7, 15th-best. Harvick’s best Chase track(s) will be that of Homestead-Miami Speedway, the final track on the schedule and the finale of the Chase. Harvick’s stats stack up to nine top 10′s in 11 starts there. The not so favorable track down the road will be Talladega with 3 top 5′s and seven finishes of 20th or worse.

I will predict that Greg Biffle will be moving back up in the point standings, as I see his stats will agree. Biffle marks two wins, six top fives, 10 top 10s; one pole at the Monster Mile, with his average running position to be that of 9.7, third-best. Biffle’s survival race in the Chase will be at Martinsville. In 19 starts, he has just two top 10s with the most recent top 10 being in 2007. Biffle’s best track is yet to come at Kansas. How will he do now that it’s been repaved? Biffle has a history of running well at 1.5 mile tracks. Before the repave at Kansas Speedway, Biffle was at two wins and 7 top fives in 12 starts.

Boss, Michael Waltrip, talking to Martin Truex Jr. before the season finale race at Homestead-Miami Speedway, 2011. Photo by Sandi Goodall, Racingal.com

Martin Truex Jr. is the silent runner here and may just have a few surprises up his drivers sleeve. Truex Jr. is one team drivers that has placed MWR into the Chase for the first time. The main reason he’s in this year’s Chase is not based on wins, but rather Truex Jr.’s strong performances with 14 top 10s. Heading into Dover, this is the track where Truex had his first win, as well as placing 7th in last June’s race. Truex Jr.’s worst tracks are ahead are Martinsville, however, he finished fifth earlier this season. Talladega can be anyone’s race, and Kansas, well don’t forget – that’s like a “new” track since it has been repaved. Something to look forward to.

Matt Kenseth‘s only chance, I predict, for his next win just might be at Dover. Kenseth is a strong runner on the concrete, with two wins, 13 top fives, 18 top 10s; one pole and has an average finish of 11.8 in the past 27 races.

Kenseth still has his best track to look forward to going to Texas, where he has an average finish of 8.6. He’s only had two finishes outside the top 10 and that was back in 2005. Kenseth’s worst track is considered to be Talladega, where his average finish is 18.6.

In 39 starts at the concrete track, Jeff Gordon, a four-time NASCAR Cup Series champion, shelves four wins, four poles, 14 top-fives and 21 top-10′s. He has also led 2,291 laps on the Monster Mile.

Last June, Gordon started 14th and led 60 laps, but an unscheduled green-flag pit stop for a loose wheel ultimately led to a 13th-place finish. With his luck possibly turning, don’t count out the No. 24 team to make a winning statement at Dover.

Standings as of Loudon, N. H.

  1. Jimmie Johnson
  2. Brad Keselowski
  3. Denny Hamlin
  4. Tony Stewart
  5. Kasey Kahne
  6. Clint Bowyer
  7. Dale Earnhardt Jr.
  8. Kevin Harvick
  9. Greg Biffle
  10. Martin Truex Jr.
  11. Matt Kenseth
  12. Jeff Gordon

###

Sources: Google, NASCAR Media

MIKE HELTON: His thoughts on the appeal process, reaction to penalties overturned

NASCAR President Mike Helton speaks to the media at Auto Club Speedway. Credit: Todd Warshaw/Getty Images for NASCAR

MIKE HELTON: We thought it would be a good opportunity to close the loop on the appeal process and everything that has been going on since Daytona around one of our cars.

As a reminder, in kind of walking through a timeline, the inspection process in Daytona found and issue with a car. NASCAR reacted to that finding. The NASCAR process includes a due process that has two levels to it: an appeal panel and a chief appellate officer. Those elements have been in existence since the beginning of NASCAR in some form or fashion. They exist for the car owners and competitors to have another ear outside of the competition of NASCAR if they don’t agree with our findings or our rulings.

I would tell you, particularly those of you who have been around for a while, I hope you see the difference in NASCAR over the years of us trying to be more clear, more precise about rules and regulations in the event that if something isn’t correct in the inspection process and we do react to it, there’s less gray than there was in the past.

But with all the components in motorsports, particularly in NASCAR’s type of racing, we realize there’s different ways to interpret things. Bill Sr. realized that back in 1948 and had that appeals process as part of our organization.

We take, obviously, very seriously our responsibility to regulate the sport. But if you’re going to regulate it, you also have to enforce it. Every rule in the rule book has a story behind it or an experience to it. That’s how the rule book has been developed over the years, and it will continue to do it that way. We’ll learn every week something that will be applied to us being more relevant and more precise and more accurate.

We believe in our inspectors. We think that the decision that was made this week supports the inspection process because the elements of the penalty that were upheld indicate that the inspection process, or the inspectors, did their job correctly.

I think the debate over the decision this week was more about the decision after that point, of how we reacted to it. That’s as much a bureaucratic decision as it is a competition decision. So we believe very strongly in our inspection process and are very proud of it. So the inspection process is status quo as we go forward.

I would simply say that, again, we take very seriously our responsibility to regulate the sport in an open way, be professional about the debate around our decisions, whether it’s a procedure decision or a rule infraction decision, allow due process so that our community can believe in having a voice or an ear that if they feel they’re wronged doing something, then let those due processes take their course and go on down the road.

When we react to something, it’s for us to react to that. But that reaction also includes a statement, if you will, to protect the integrity, try to maintain the cost as best we can, and the safety of the sport. That’s what NASCAR does.

We defend our actions. We’re proud of our inspectors. But we’re also proud of our professionalism when it comes to having a due process system that acts as a check-and-balance. That process and that whole activity is now complete and we’re ready to move on.

QUESTIONS ASKED BY MEDIA

Q. There’s been some criticism of the appellate group and the final appellate judge. Can you address that? And also, if the officials did their job, what exactly did not hold up, and is there any confusion in the garage as to what is legal or is not legal now with this?

MIKE HELTON: Well, I’m not sure where to start on that list.

I go back to the fact that I think the decision made this week upholds what is right and wrong when it comes to the inspection process and the things on the car because there were elements of the penalty that were upheld relative to parts of the car that did not conform to the rules.

I’m trying to think of your other questions that you threw out there.

You know, I’ve been involved in the rule book directly for over 20 some years now. When I first came to the NASCAR side, I was vice president of competition. Bill Jr. was pretty adamant about me understanding all of our processes and rules and regulations. One of the key parts of that, that his father made sure he was aware of, Bill made sure that I was aware of, this appellate process, because it was important for us to have due process.

The appellate group is reviewed every year. I think it’s 14-2 with that list of names that’s listed. It’s in the rule book. We don’t hide a bunch of guys and gals in a room and pluck them when we need them. There’s a public list as to who that panel could come from.

We have an administrator who is a NASCAR employee who manages the appeal process. When a penalty comes down and a car owner wants to appeal it, they contact him. Three individuals from that list will be chosen to hear the appeal.

That list is made up, and it’s 40 some names on that list, but that list is made up of people who are technically inclined, certainly have experience in motorsports, maybe even some have experience in managing a motorsports sanctioning body. So there’s a wide range of talent on that list.

We’re very grateful and thankful for every one of those members that allow us to put them on that list. We believe in every one of them. We believe in that group being a very good group to pull from.

Most of the time it might have to do with scheduling as to who ends up hearing an appeal. Sometimes it may be the issue itself; we want to put someone there that can understand both sides of the story.

Once that process is done, if the car owner doesn’t like the outcome of it, the car owner can take it to the chief appellate officer. The chief appellate officer is appointed by the president of NASCAR. The chief appellate officer is appointed and sets until the next chief appellate officer is chosen.

So that’s kind of a little bit of the background of the appellate.

We believe in the appeals panel members, we believe in the appellate officer. We believe in that process. That process exists. We’ve been through hearings in the past where our decisions have been altered. But that’s what the due process is for.

Q. Is there confusion in the garage?

MIKE HELTON: You’d have to ask the garage.

Q. Very black and white, you said that the president of NASCAR, which is you, so the buck stops there, you’re the one that chooses the chief appellate officer being John Middlebrook. Given Rick’s background off the track with his Chevrolet dealerships, shouldn’t John Middlebrook recuse himself from that situation given their relationship competitively, professionally, all of that? In a unique situation like this, shouldn’t somebody else have the final word, not somebody who’s that tightly close with Rick so there’s no thought of cronyism whatsoever?

MIKE HELTON: Well, let me answer it this way. When we chose John Middlebrook as our chief appellate officer, we chose him based on our experiences with him for several years, his pragmatic approach to business and to his relationship with race teams and with NASCAR.

The reasons that we chose the current chief appellate officer haven’t changed. Our opinion and our belief in our chief appellate officer hasn’t changed.

Q. Given what you’ve already said, if the 48 car shows up at Talladega with the same exact C-post they had at Daytona, will your inspectors take him off again?

MIKE HELTON: I hope so.

Q. It seems like with John Middlebrook’s unwillingness to give any reasoning in his decision as to exactly why he reduced them, don’t you think it leaves both you and the Hendrick people a little murky as to saying what exactly he said was right and what exactly he said was wrong? Were you surprised he didn’t offer any kind of reasoning?

MIKE HELTON: When the chief appellate officer is chosen and given the charge of their responsibility, it doesn’t include having to explain their decisions. If they choose to do that, they do, but they’re not obligated to explain their decision.

Q. Since Middlebrook couldn’t explain it, do you know, and if you do know, could you tell us why did he rescind the suspension in points? And do you expect any change in your inspection process or how you react in the future?

MIKE HELTON: We do not expect any changes to the inspection process. Quite frankly, I think the decision on Tuesday is in support of our inspection process.

Again, I go back to the fact that the chief appellate officer is not obligated to explain his whole thought process around making his final decision.

Q. Can you tell us exactly when in the inspection process they found the non-conforming C-posts? I think there’s been some talk the reason they appealed was that it didn’t go through inspection, that they were removed before the usual inspection.

MIKE HELTON: Well, the terminology you use, the normal inspection, the usual inspection… The inspection process starts as soon as that car comes off the hauler. The templates are part of the inspection process. But the inspection process begins instantly when the car comes off the hauler the morning or the first morning in Daytona.

So there’s a lot of inspection components that don’t include templates that could prevent a car from getting to the next phase.

Q. So when was it discovered?

MIKE HELTON: This was discovered, I think, right prior to the templates.

Q. When you said earlier there’s some interpretation in the rule book, in the long-term future do you think it’s necessary to rewrite parts in the rule book, some are clearer and easier? How similar are the appeals procedures, because NASCAR also has involvement with the FIA procedure of appealing in Paris? Are there any similarities?

MIKE HELTON: The last question first. NASCAR has its own appeals process that’s well-defined in the rule book, and we talked about it today. It may be more unique than IndyCar or any other forms of motorsports, including the FIA.

The first question you had, the rule book is a work in progress. Media that have been around for two or three years understand that we’ll bulletin a rule or we’ll modify on the fly if we feel like we need to.

We’ve tried hard more recently to not do that, especially when it comes to changing something that could throw the car owners into a tailspin or something from making a significant change on a part or piece.

But the rule book is a work in progress. It will continue to evolve. It has to for NASCAR to stay relevant in sports, in motorsports, in its own environment to be sure we do it correctly. It will routinely evolve. By nature it’s going to do that. It’s done it for 65 years and it will not stop evolving.

Q. I think other than the hopeful defendants last Tuesday, the general thought was shock and awe that this was the ruling. I don’t think anybody gave them a 5% chance of it being overruled. What was your personal reaction when you heard the news?

MIKE HELTON: I’ll keep my personal reaction to myself because I’m the only one that will ever know it. But I got through that in 30 seconds to go on to the fact that we did what we felt was correct. Our inspectors did their job. We collectively made a decision on how to react to it.

The car owner has a due process that they can follow. That due process completes it all. That’s what happened this past week. We’ll go on down the road.

Q. When John Darby first characterized the infraction at Daytona, he basically said, This is typical to Sonoma, work between the templates, perhaps typical also of the Bowyer car at New Hampshire in 2010. Are you concerned without explanation of why the penalties were overturned that there might be a perception of different strokes for different folks?

MIKE HELTON: First of all, I go back to the fact that some of our penalties were upheld. That tells you the inspection process was correct and there was an issue with the car.

The pieces that were not upheld, if there’s a way for NASCAR to be more clear, and we learn every time we go through a process, whether the penalties are upheld or modified, we learn from the process. We should, because we’ve worked very hard to do this.

If we can make it more clear, more understandable, more definitive to where it’s more difficult to disagree with it, then we’ll continue to try to do that. In this case, it came out this way.

Q. Those particular penalties seemed appropriate to the type of infraction that occurred at Sonoma or New Hampshire. Without explanation, it’s sort of tough for us to understand why the points and the suspensions were totally rescinded, whereas in 2010 the suspension was just reduced and the points were not.

MIKE HELTON: What I would tell you is, is that I think there’s 46 cars in the Cup garage and 45 cars in the Nationwide garage. Every one of those cars will be equally scrutinized, but all of them will be very closely scrutinized. That’s our job, that’s what we’re supposed to.

If one of them doesn’t fit right, we’ll follow the procedures and the processes that we typically do every weekend.

If one of them crosses the line relative to the series director’s interpretation of what is right and wrong, we don’t change any of our processes or procedures.

If though along the way, whether specifically to this situation or any one else that may occur, just like we’ve done in the past, we will continue to strive to be more definitive and more precise so that the ability to argue about it is lessened.

RICK HENDRICK – His thoughts after appeal was overturned (partially)

TRANSCRIPT
RICK HENDRICK, OWNER HENDRICK MOTORSPORTS
TUESDAY, MARCH 20, 2012

RICK HENDRICK: I’m glad this is over; it’s been a long 30 days, I guess. I appreciate the fact that we had an opportunity to present all the facts, and I was happy with the outcome and to see the points reinstated, Chad (Knaus, crew chief, No. 48 Chevrolet) reinstated and our other guys. I would have liked to have the fine gone to because I think there was no reason for any kind of penalty. But when you’re making these kinds of decisions and you’re at a racetrack, it’s hard to make all the right decisions or right judgment. But I felt from the very beginning that we were clearly by the rulebook, within the guidelines, and the car had been seen multiple times and raced everywhere we raced in 2011. I’m just glad this over. I know it’s been hard on you guys camped out here all day, see you standing out here.

 

“But at least there’s a process, that’s the way we look at it. Years back, you didn’t have this. I think you asked me last Tuesday why was I doing this, and it’s because I believe so hard and so much in the facts. I can say they went through the facts from one end to the other. And again, you don’t have some of this information always in hand at the racetrack. Hopefully this will be the last time I’ll ever have to stand in here and do this.

 

Q: HOW SURPRISED WERE YOU WHEN THE WHOLE THING CAME DOWN AND THEY WERE ANNOUNCED?

HENDRICK: I was shocked last Tuesday, and I was pleasantly, not surprised, but glad [today]. It just felt like to me that this was the only way it could go—that’s just my personal opinion, but that’s the way I felt.

 

Q: WHAT WAS YOUR ARGUMENT?

HENDRICK: My argument was simply that the car is out in plain view, the car went to the tech center. It was inspected at the racetrack. It was inspected at the tech center on multiple occasions. It was at the tech center as late as January, and the car had not been altered. We even had one of the NASCAR officials make a comment about the car being correct, and the c-posts in the template area. We had all that documented. So, I don’t know how, looking at the rulebook, if an official says the car is right, the car is right. The car goes through the tech center and passes, it passes. If we have an affidavit that says that it hasn’t been touched, it hasn’t been touched. So what’s the issue?

 

Q: WHAT’S THE DIFFERENCE TODAY VERSUS WHEN THE APPEAL WAS FIRST HEARD?

HENDRICK: I think the difference today was that Mr. (John) Middlebrook (chief appellate officer) took an awful lot of time to look at everything that NASCAR had and everything we presented, from photos of the car at every race on the line, to dates and records from the tech center and our records. And they all matched up real nice. And NASCAR has been just perfectly, they’ve been gentlemen all the way through this thing. They’re trying to do a job; we understand that. We’re trying to do a job. We’re working in such tight corners now. I remember when I used to have to come over here and there’d be cylinder heads and they didn’t like the looks of the cylinder heads. We’re way beyond that now. We had 60 motors at Daytona (Fla.), I haven’t had an engine dispute in 10 years, and I don’t know how many motors have been down the road. So, there’s ways to eliminate all these things. NASCAR is working hard to get there because nobody enjoys this. So, I think today, by taking the time and going piece by piece, date by date, you can see there was no ill intent on our part. We clearly felt like, by the rulebook, our car was approved.

 

Q: WHY DID THEY KEEP $100,000 FINE? WHAT WAS THEIR EXPLANATION FOR KEEPING THAT?

HENDRICK: I don’t know, you’ll have to ask them that. I mean, I don’t know.

 

Q: THEY STATED THAT THERE WAS A RULES INFRACTION, BUT THAT WAS ALL THEY SAID.

HENDRICK: Look, I’m so wore out with this. All I can tell you is, by the rulebook, the car was legal. I believe if that wasn’t the case, we wouldn’t have gotten this overturned so beyond that, I don’t know what the deal was.

 

Q: JIMMIE (JOHNSON, DRIVER, NO. 48 CHEVROLET) AND CHAD (KNAUS) HAVE BOTH SAID OVER THE PAST 10 DAYS THAT THE (NO.) 48 IS THE MOST SCRUTINIZED CAR IN THE SPORT. WHAT DOES THIS DECISION DO FOR THAT TEAM AND YOUR ORGANIZATION’S REPUTATION IN THE SPORT?

HENDRICK: You can live and die by the facts as far as I’m concerned, and I think we proved today that we were legal, we were OK or that would have been upheld. There were 20 some cars that were worked on at Daytona that got to sand and grind and go through inspection. We were not given that opportunity. That was one of the problems I had. There were at least three cars where the c-posts were worked on. One of them I sponsored. It got to go back through, so that was the argument that I had that we didn’t get an opportunity to work on the car. Now, after Talladega (Ala.) last year, our car was a random draw every week so it’s definitely looked at more than any other car out there. If you go by the rulebook the, the rule book says everybody is treated the same. It doesn’t say if you win you’re going to get scrutinized more than anybody else.

 

It’s either a go or no go gauge. You’re either pass or fail, but I can understand with other competitors and people saying well they’re winning a lot let’s make sure they’re not going something illegal. So we actually have accepted that. And I want to say this – I have good relationships with everybody in the garage. I think NASCAR has come light years. They have a tough job to police that garage area and all we ask is that we get treated the same way. We don’t look to get a pass on anything, we just look to be treated the same way and I think today proved that they have a system if there’s a mistake made or if they didn’t look at something they didn’t have time to see or the evidence wasn’t there at the time of the infraction, that there is a way to go out and remedy the deal. I hate it for our guys because we basically had two or three or four weeks of TV and prerace and everything else and of fans thinking we’re doing something.

 

Matter of fact, the car never got to the track to run at Daytona. All that said, I applaud NASCAR and the way they have set up a system. Today was as open and easy going, we sat in the same place with John Darby. We all presented the information, probably some of the things I didn’t know. Probably some of the things he didn’t know but at the end of the day, we spent a lot of time trying to get it right.

 

I think we’ll all learn and go forward. Again, I’m very happy. It’s been a hell of a 30 days, and it’s no fun starting the year off at Daytona like this, but I’m really glad that we can now hopefully get this behind us and go on to Fontana and try to win some races and quit wrecking cars. We’re doing that all on our own. We need to focus on the Chase (for the NASCAR Sprint Cup) and racing.

 

Q: HOW MUCH DID YOU PRESENT? WHAT KIND OF THINGS DID YOU PRESENT? WHAT WAS YOUR EVIDENCE?

HENDRICK: We keep very good records of our cars. And if it’s over here, we have a record of it and we have shots of the cars on the line in practices so we had all of those photos, but then we had photos of the car under the grid and in an inspection, and then we had the sheets that NASCAR fills out when it’s over here for post-race like when it won the race in April down in Talladega. So, after it passed that race-winning tech inspection, we had three sworn affidavits that the c-posts were never touched after that. And you know, I think the theory is just because you get it by one time doesn’t make it right, but we also had a statement from a NASCAR official that said you could work in that area, that that area was OK.

 

Q: THAT WAS ONE OF THE AFFADAVITS?

HENDRICK: Yes.

 

Q: SO YOU HAD 20-25 PHOTOS AND WRITTEN DOCUMENTS?

HENDRICK: I don’t know if it was that many. I’d say 20 photos, and 10 or 15 pages of documents.

 

Q: WHAT ABOUT JOHN MIDDLEBROOK? HOW DO YOU FEEL ABOUT HIM? IS HE TOUGH?

HENDRICK: I think if you go back and look at what I said when they picked John Middlebrook he’s very smart and he’s very detailed. You’re not talking to someone who doesn’t understand how the car is built. He had read the rulebook. He’s very detailed and very documented a lot of facts and made a lot of notes. Talked to us individually, talked to us together. He is just about the facts.

- Hendrick Motorsports Media Release

Chief Appellate Officer overturns ruling against No. 48 team – with exceptions

On March 20, 2012, the Chief Appellate Officer heard and considered the appeal of the penalties resulting from the #48 Hendrick Motorsports NASCAR Sprint Cup Series team.  This stemmed from an opening day inspection for the NASCAR Sprint Cup Series at Daytona International Speedway on February 17, 2012.

The penalties concern Section 12-1 of the NASCAR Rule Book “Actions detrimental to stock car racing;” Section 12-4(J): “Any determination by NASCAR Officials that the Race Equipment used in the Event does not conform to NASCAR rules detailed in Section 20 of the NASCAR Rule Book, or has not been approved by NASCAR prior to the Event;” and Section 20-2.1(E): “If in the judgment of NASCAR Officials, any part or component of the car not previously approved by NASCAR that has been installed or modified to enhance aerodynamic performance, will not be permitted: Unapproved car body modifications.”

The results of the appeal hearing were as follows:

-         Rescinding the loss of 25 NASCAR Sprint Cup Series Championship Car Owner points (for Jeff Gordon).

-         Rescinding the loss of 25 NASCAR Sprint Cup Series Championship Driver points (for Jimmie Johnson).

-         Rescinding the six (6) NASCAR Sprint Cup Series Championship Events suspension for the Crew Chief (Chad Knaus) and Car Chief (Ron Malec), however both will remain on NASCAR probation until May 9, 2012.

-         $100,000 fine remains in place for the Crew Chief (Chad Knaus).

John Middlebrook – Chief Appellate Officer

 

Hendrick Motorsports releases statement regarding NASCAR fines, suspensions to No. 48 team

 

FOR IMMEDIATE RELEASE

HENDRICK MOTORSPORTS STATEMENT

CONCORD, N.C. (Feb. 29, 2012) – Hendrick Motorsports will appeal sanctions announced today by NASCAR related to the No. 48 Sprint Cup Series team.

“Our organization respects NASCAR and the way the sanctioning body governs our sport,” said Rick Hendrick, owner of Hendrick Motorsports. “In this case, though, the system broke down, and we will voice our concerns through the appeal process.”

Adjustments to No. 48 team personnel are not planned while the appeal is ongoing.

NASCAR releases statement regarding Chad’s comments to wreck car if win at ‘Dega

NASCAR met with Chad Knaus Friday morning at Martinsville and then released the following statement:

 

“We had the opportunity to visit with Chad and Jimmie this morning in Martinsville. As the sport’s governing body we were doing our due diligence to look into this and gain some insight into the comments Chad made before the race at Talladega.

 

What comments were said:

 

Johnson’s in-car camera was live on NASCAR.com’s RaceBuddy application, the chat was broadcast to anyone watching the feed at the time.

 

“If we win this race, you have to crack the back of the car,”
Knaus could be heard telling Johnson on the recording. “Got it?”

 “Really?” Johnson replied, sounding surprised.

 “Yes,” Knaus said. “Got it? You don’t have to have to hit it hard,
you don’t have to destroy it. But you’ve gotta do a donut and you’ve
gotta hit the back end, or somebody’s gotta hit you
in the ass-end or something. OK?”

 

We have a responsibility to the rest of the garage area to ensure that everyone is competing on a level playing field with the inspection processes we have in place. The 48 organization knows that from this occurrence that their car is likely to be a regular customer at the R&D Center for post race inspection the balance of this season.”

 

NASCAR, Richmond International Speedway, broadcasters plan three-lap moment of silence for 9/11 Tribute

To commemorate the 10th anniversary of 9/11, NASCAR announced a special in-race tribute to take place on Saturday, Sept. 10 during the NASCAR Sprint Cup Series race at Richmond International Raceway. Fans attending the event, ABC-TV and MRN Radio broadcasters announcing the race, and the track announcer will all go quiet for a three-lap moment of silence from laps 9 through 11 at the .75-mile oval.

The three-lap moment of silence, in which all fans attending the race will also wave American flags, is the culmination of many 9/11 tributes and patriotic activities being planned by NASCAR race tracks, teams, sponsors, licensees, drivers, and fans in special recognition of the anniversary.

ABC’s broadcast of the Richmond race will also feature a NASCAR Foundation public service announcement (PSA) television spot that encourages NASCAR fans to pay tribute by pledging to perform good deeds, support charitable causes, and volunteer in honor of the 9/11 victims, survivors and those who served in response to the attacks. The NASCAR Unites-branded, 30-second PSA has been airing on ABC and ESPN race broadcasts, as well as on SPEED, since August 27.

Jimmie Johnson is wearing the Samsung Helmet of Hope during the Pepsi Max 400 at Auto Club Speedway (Fontana, CA - October 10, 2010) which he will be wearing at Richmond International SPeedway, Sept. 10th. Photo courtesy of the Jimmie Johnson Foundation

The NASCAR Unites PSA is an extension of The NASCAR Foundation’s support for the national “I Will, Join the 9/11 Tribute Movement” campaign organized by MyGoodDeed and the HandsOn Network, which seeks to create the single largest day of charitable service in observance of the 9/11 Day of Service and Remembrance (911day.org). MyGoodDeed’s campaign features relatives of 9/11 victims and survivors of the attacks, along with celebrities, sharing a special 9/11 memory or tribute. Appearing in a campaign spot as a representative of NASCAR is five-time NASCAR Sprint Cup Series champion Jimmie Johnson, who will wear a Helmet of Hope in Saturday’s race to raise awareness for children and families in need.

Johnson also appears in the NASCAR Unites PSA spot, entitled “I will. Will you?” along with fellow NASCAR drivers Tony Stewart and Brian Vickers, team owner Richard Childress, Richmond International Raceway President Dennis Bickmeier, NASCAR officials, team crew members, track safety firemen and NASCAR fans. In the spot, viewers are directed to visit NASCAR.COM/Unites to submit their own 9/11 video tribute, send a postcard to a first responder and register for volunteer opportunities in observance of the 9/11 Day of Service and Remembrance.

Top NASCAR drivers to appear in Fan Zone at Martinsville Oct. 30th

Martinsville Speedway has just announced that Jimmie Johnson will be included in a Q & A Session, along with Dale Earnhardt, Jr. and Kevin Harvick in the Fan Zone before the TUMS Fast Relief 500 on October 30. The drivers will not appear at the same time. So here’s your chance to ask Jimmie, Dale, Jr. or Kevin that question you’ve always been dying to ask – but it’ll cost you.

Admission to the Martinsville Speedway Fan Zone sponsored by AMP Energy is $99 and includes pastries, juice and coffee for breakfast, lunch buffet, four coupons for AMP Energy and Pepsi products or beer per adult and Pre-Race Track Pass. The $99 price does not include a ticket to the TUMS Fast Relief 500.

•• The Pre-Race Track Pass allows fans to walk on the track along the front stretch from 9:00 a.m. to noon.

•• The Martinsville Speedway Fan Zone sponsored by AMP Energy will open at 8 a.m. on October 30.

•• The pastries will be served at 8 a.m. with the lunch buffet beginning at 10:30 am.

Tickets for the Martinsville Speedway Fan Zone sponsored by AMP Energy may be purchased by calling 1.877.RACE.TIX or by visiting www.martinsvillespeedway.com online.