To commemorate the 10th anniversary of 9/11, NASCAR announced a special in-race tribute to take place on Saturday, Sept. 10 during the NASCAR Sprint Cup Series race at Richmond International Raceway. Fans attending the event, ABC-TV and MRN Radio broadcasters announcing the race, and the track announcer will all go quiet for a three-lap moment of silence from laps 9 through 11 at the .75-mile oval.
The three-lap moment of silence, in which all fans attending the race will also wave American flags, is the culmination of many 9/11 tributes and patriotic activities being planned by NASCAR race tracks, teams, sponsors, licensees, drivers, and fans in special recognition of the anniversary.
ABC’s broadcast of the Richmond race will also feature a NASCAR Foundation public service announcement (PSA) television spot that encourages NASCAR fans to pay tribute by pledging to perform good deeds, support charitable causes, and volunteer in honor of the 9/11 victims, survivors and those who served in response to the attacks. The NASCAR Unites-branded, 30-second PSA has been airing on ABC and ESPN race broadcasts, as well as on SPEED, since August 27.
The NASCAR Unites PSA is an extension of The NASCAR Foundation’s support for the national “I Will, Join the 9/11 Tribute Movement” campaign organized by MyGoodDeed and the HandsOn Network, which seeks to create the single largest day of charitable service in observance of the 9/11 Day of Service and Remembrance (911day.org). MyGoodDeed’s campaign features relatives of 9/11 victims and survivors of the attacks, along with celebrities, sharing a special 9/11 memory or tribute. Appearing in a campaign spot as a representative of NASCAR is five-time NASCAR Sprint Cup Series champion Jimmie Johnson, who will wear a Helmet of Hope in Saturday’s race to raise awareness for children and families in need.
Johnson also appears in the NASCAR Unites PSA spot, entitled “I will. Will you?” along with fellow NASCAR drivers Tony Stewart and Brian Vickers, team owner Richard Childress, Richmond International Raceway President Dennis Bickmeier, NASCAR officials, team crew members, track safety firemen and NASCAR fans. In the spot, viewers are directed to visit NASCAR.COM/Unites to submit their own 9/11 video tribute, send a postcard to a first responder and register for volunteer opportunities in observance of the 9/11 Day of Service and Remembrance.