STP and ‘The King’ will reunite at Kansas Speedway

STP signed their first deal with Richard Petty in 1972, forever changing the motorsports sponsorship landscape. This year they are proud to celebrate their 40th Anniversary with “The King.”

As part of the celebration, STP will be back on the No. 43 Ford Fusion for the second consecutive year during the STP 400 at Kansas Speedway. The No. 43 STP Ford Fusion will feature the iconic Petty Blue and STP Day-Glo Red colors and will be piloted by new Richard Petty Motorsports driver, Aric Almirola.

STP’s winning relationship with Petty shows that STP has truly been “The Racer’s Edge®” for the past 40 years and they have been delivering power and performance to consumers since the brands creation in 1954. STP believes the more power you put in, the more muscle you will get out.

Last year the STP brand announced its re-entry into the racing community with a presence in multiple series’ including NASCAR, NHRA, World of Outlaws, Infineon Speedway, and at several International Speedway Corporation (ISC) tracks.

Source: RPM PR


Richard Petty, AJ Allmendinger celebrate STP’s return to racing at Kansas

AJ Allmendinger and Richard Petty pose next to their respective paint schemes, which the No. 43 Ford Fusion will carry this weekend at Kansas for the STP 400. Photo courtesy of Matter-Eldeman.

Richard Petty and AJ Allmendinger are together as the iconic STP brand returns to its racing heritage. Petty and STP forever changed the sponsorship landscape within the sport of auto racing back in 1972.

This weekend STP and Richard Petty Motorsports team up again with the historic STP No. 43 paint scheme returning to the track during the STP 400 at Kansas Speedway. Allmendinger will pilot the No. 43 STP Ford Fusion featuring a modern replica of the 1972 paint scheme with the original Petty Blue and STP Day-Glo Red – made famous by the King.

STP making comeback to Richard Petty Motorsports, ISC track sponsorships

STP returns to racing via widespread sponsorships.

To mark its 39 year history in racing, STP announced it’s return to sponsorships in NASCAR Sprint Cup, Nationwide Series & ISC (International Speedway Corporation) race tracks.

The beginning of the sponsorship will be the June 4th Nationwide Series event at Chicagoland Speedway. This will be the STP 300 and then the June 5th Sprint Cup race will be the STP 400.

A.J. Allmendinger, driver of Richard Petty Motorsports #43 Ford Fusion, will be a modern replica of the 1972 paint scheme featuring the original Petty Blue and STP Day-Glo Red. Richard Petty proudly drove the No. 43 STP car for 200 wins during his racing career – 100 more than any other driver. “Since `72, I’ve been an STP man, so I’m thrilled to see one of the RPM cars out on the track with the STP paint scheme,” said Richard Petty, team owner of Richard Petty Motorsports.

STP has signed multi-year contracts sponsorship deals with Daytona, Talladega, Richmond, Darlington, Michigan, Chicagoland & Kansas. They will also continue sponsorship of Tony Stewart Racing and four-time World of Outlaws Champion Donny Schatz and the World of Outlaws Series.

“Since our initial sponsorship with Richard Petty almost 40 years ago, we’ve understood the power of racing and the ability to connect with our consumers through the sport,” said Dave Lundstedt, CEO of Armored AutoGroup Inc. “We are excited to be continuing that relationship with the fans and adding another chapter to our storied racing history with a diverse stable of sponsorships.”