The Band Perry visits IMS, announces partnership, five finalists for Crown Royal’s “Your Hero’s Name Here” 400 program

Posing with bricks: Members of The Band Perry pose with commemorative bricks honoring each of the five finalists for the Crown Royal “Your Hero’s Name Here” 400 program at Indianapolis Motor Speedway on Saturday, May 19, 2012. Photo supplied by Taylor Strategy

Country music stars, The Band Perry visited one of the most nostalgic venues in motorsports – Indianapolis Motor Speedway (IMS) – on Saturday to make a special announcement about this summer’s NASCAR Sprint Cup Series race at the Brickyard sponsored by Crown Royal. Crown Royal will name the race, to be held at IMS on July 29th, after an everyday American hero through a program called “Your Hero’s Name Here.”

Big Machine Label Group artists will be on hand at Indianapolis Motor Speedway on July 29 to ensure the winner of Crown Royal’s annual “Your Hero’s Name Here” contest is provided an experience to remember.  The winner will meet various stars and attend a concert as part of a collaborative effort by Crown Royal and the BigMachineRecords.com to showcase those individuals who make a difference in their communities without asking for anything in return.  Crown Royal and the Big Machine Label Group artists will be at the track all weekend honoring heroes from Indianapolis and around the country and additionally, urging adult fans to drink responsibly and designate drivers, helping to make sure everyone has a fantastic race-day experience and gets home safely.

The five finalists who were announced by The Band Perry and could have the famous race named after them, are: Dale Beatty, veteran and cofounder of the nonprofit organization Purple Heart Homes from Statesville, N.C.; Lindsey Marquez, ICU nurse from Sun Prairie, Wis.; Curtiss Shaver, Fire Lieutenant and EMT from Troy, Ala.; John Thomas, Deputy Sheriff from Sarasota, Fla.; and Brandon Veatch, veteran and Purple Heart recipient from Bloomfield, Ind. In addition to having their name on all race signage, TV broadcasts and apparel, the winner will experience a true VIP experience – from waving the green flag to start the race to delivering the trophy in Victory Lane.

Beginning today, adult consumers can log on to the Crown Royal Facebook page (Facebook.com/CrownRoyal) and click the “Crown Your Hero” tab to vote for the hero they think is most deserving of naming rights to the race. Voting runs through June 28th and the grand prize winner will be announced in early July.

The Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard Powered by BigMachineRecords.com, will be the marquee event of the inaugural Super Weekend at the Brickyard, which also will feature a NASCAR Nationwide Series event Saturday, July 28, two GRAND-AM road races Friday, July 27 and Nationwide practice Thursday, July 26.

Race Day ticket prices start at just $30. Fans can buy tickets online at www.imstix.com, by calling the IMS ticket office at (317) 492-6700, or (800) 822-INDY outside the Indianapolis area, or by visiting the ticket office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8 a.m.-5 p.m. (ET) Monday-Friday. Children 12 and under will receive free general admission to any IMS event in 2011 when accompanied by an adult general admission ticket holder.