Just so you are not caught off guard, the Pocono Race for this coming Sunday, June 10, was renamed from the Pocono 400 to the Pocono 400 Presented by #NASCAR.

Why? Well a couple of weeks ago, NASCAR announced a unique digital partnership with the creation of twitter.com/#NASCAR, launching this week  at Pocono Raceway. The twitter.com/#NASCAR event page will feature Tweets that bring fans closer to everything that unfolds during the Pocono 400.

Pocono Raceway will launch several Twitter-based initiatives throughout the Pocono 400 Presented by #NASCAR race weekend. One such program will be a “Tweet Your Seat” contest, occurring during pre-race activities on Sunday, June 10, where one randomly-selected fan will become the Honorary Starter and wave the green flag to start the race.

Additionally, “The Tricky Triangle” will be hosting a Fan Fair Scavenger Tweet Hunt, with a Tweet Up to follow, on Sunday, June 10, starting at 8:30 a.m. ET. The Tweet Hunt, open to the first 50 teams of two to arrive at the Flag Pole, located outside Fan Fair and behind the Grandstands, will  be solely Twitter-based, meaning all participants must have a mobile device connected to their Twitter accounts. More information will be explained throughout the race weekend via the Raceway’s Twitter handle and website.

The Twitter.com/#NASCAR page will create a platform for millions of fans to view the best-possible content directly from the drivers, television personalities, race teams, media members tracks and race fans in attendance, all utilizing #NASCAR in their tweets. The tweets displayed on the newly-created page will be drawn using several algorithmic and editorial signals, bringing fans closer to everything taking place on a race day.